UNITED – TUF

UNITED AS ONE

TUF recognizes the power of uniting athletes and entertainers in a single corporate structure to spur business and economic growth around the world. Over the next decade, the potential impact of athletes and entertainers on the global economy — as business and land developers, producers, entrepreneurs, employees and consumers — will be at least as significant as that of China and India combined. Today, sport and entertainment are in more households and more hearts and minds than ever before. The game and the show is now part of the mainstream of our society in a way that is tangible and permanent.The Ultimate Fan, TUF United Global Sports, Entertainment, Business & Land Development Company created by athletes and entertainers, for athletes and entertainers to give back to the people, community and the Fans in a business designed to be Managed, Owned, and Operated by the Athletes & Entertainers, Before, During and After Their Careers.TUF’s foundation was built on uniting Sports, Entertainment and Business as tools for Development, Sustainability & Peace to assist in attaining the UN’s Sustainability Development Goals by 2030.

IN BUSINESS, TO IMPACT, WITH A RETURN!

Missions

Visions

BUSINESS

1. Global Community Benefit Company 2. Philanthropic Investment Strategy 3. Athlete & Entertainer transformation 4. Community Development Transformation 5. Global Diversified Portfolio – 24 Vertical Markets – 350 Companies 6. Business Development Portfolio - $300 Billion in current business opportunities 7. Land Development Portfolio - $750 Billion in current development opportunities 8. Diversified Revenue Streams

IMPACT

Social – Personal & Professional Identity, Empowerment, Safety & Security, Participation
Economic – Skills, Knowledge, Competences, Workforce Development, Education & Investment
Sustainability – Planet, People, Production
Athlete & Entertainer – Personal, Professional, Health & Financial Development, Community Involvement
Community – Personal & Political Development Participation, Business & Land Development Educational Platform
Investor – Philanthropic Investment, Single Entity Diversified Investment Portfolio, Financial Safety, Security & Stability

RETURN

Social – Capital, Equality, Equity, Equal Opportunities, Good Mental & Physical Health
Economic – Employment, Capital Access, Quality of life & Economic Prosperity, Tax Revenue
Sustainability – Social and Individual well-being, Sustainable Economy, Development and Human Capital Production
Athlete & Entertainer – Generational Personal, Professional, Health & Financial Safety & Security
Community – Business & Land Development, New Residential & Commercial Development, Food & Housing Security, Safety & Security, No Gentrification
Investor – High IRR, Risk Reduction, Humanitarian, Sustainable Development Goals, Profit with a Purpose, Save Lives

WE ARE TUF!

CREATIVE

We are one, with tremendous talent across a wide spectrum of expertise, believing that the value of talent, experience and knowledge is multiplied when shared.

THOROUGH

We are thorough, balancing extraordinary business and land design with technical expertise and construction administration backgrounds for streamlined, on time, within-budget projects.

CARING

By building healthy communities into every phase of the business and land development process, we transform social responsibility into lasting economic vitality that benefits the populations we serve.

THE TUF TEAM

Our team encompasses Power Players, Literally who have operated in the Sports, Entertainment, Political, Land and Business aisles while maintaining enduring relationships rooted in their communities.

We are passionate, knowing that people live, work, play and inhabit the spaces and places we imagine and envision for each community. We are responsive, understanding that we are in a service business and the vision is that of our people and communities – never of ours alone. We are global, creating exceptional spaces across the globe.

TUF EXECUTIVE TEAM

THEODORE R. HOLLOWAY III

CHAIRMAN & PRESIDENT/CEO

ELTON (BIGGY) BAICKS

PRESIDENT - AFRICA TUFMARKETING & BRANDING

KARLOS M. DANSBY

PRESIDENTSPORTS & BUSINESS DEVELOPMENT

Christopher Waggoner

GLOBAL STRATEGIC OFFICER

TUF - MISSION - VISION - VALUES

TUF MISSION

TRANSFORM THE ATHLETE & ENTERTAINER, WHILE TRANSFORMING COMMUNITIES.

TUF VISION

BUILD AN ATHLETE & ENTERTAINER GLOBAL BUSINESS DEVELOPMENT COMMUNITY.

TUF VALUES

INSPIRE, IMPACT AND TRANSFORM THE LIVES OF THE PEOPLE WE SERVE.

TUF'S FOUNDATION IS BUILT ON;

Sports & Entertainment as a tool for Development and Peace;

The world of Sports & Entertainment is about participation, inclusion and citizenship. It brings individuals and communities together, highlighting commonalities and bridging cultural and ethnic divides. Sports and Entertainment provides an economic platform to spur business and economic growth around the world.

Business as a tool for Sustainability, Development and Peace

Economic and infrastructure development, education and training, and promoting good governance and human rights (which academics have termed structural peace-building) are all contributions companies can make.

Attaining the UN Sustainable Development Goals

No Poverty, Zero Hunger, Good Health and Well-being, Quality Education, Gender Equality, Clean Water and Sanitation, Affordable and Clean Energy, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Reduced Inequality, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, Life Below Water, Life on Land, Peace and Justice Strong Institutions, Partnerships to achieve the Goal.