Over the last several years, our team has spent a substantial amount of time, energy, research and investment dollars building local, regional, national and political relationships throughout the continent of Africa. The time is now to move forward with the vast business and land development opportunities.
We are on the ground in Africa, working with and for Africans to grow our business and create opportunities for the people, employees, customers, partners and local communities. For a dynamic, entrepreneurial business like TUF– one with unique abilities and the agility to grasp opportunities, think fast and act decisively – there has never been a better time to work and grow in harmony with the business constituents, entrepreneurs and talents of Africa and its people.
We know that respect is earned and that actions speak louder than words. We strive constantly to behave ethically, responsibly and honorably in everything we do. We take care of our people, our customers and the local communities and the environment in which we operate.
Above all, we will grow the business by hiring, training and motivating the best local people, sharing the rewards of success and investing in the communities in which we operate. Africa's attractiveness is no longer in question.
In 11 years since the turn of the century it went from being “the hopeless continent” to a “rising star”. Several high-growth economies are keeping hopes of a growth explosion alive, and an emerging African consumer class is injecting demand for products and services that meet long-standing needs in new ways.
Africa’s collective economy is growing faster than that of any other continent. According to the African Development Bank, 30% of African countries have GDP growth rates of over 6% and they predict growth for the continent as a whole will continue.
Creating Africa’s most respected business
Our vision – To create Africa’s most respected business – is not an end in itself. Nor is it just a phrase that looks good on a mission statement.
In fact, it’s not even an ambition. Rather, it is the logical consequence of doings things the right way, realizing the full potential of Africa and our people and our business partners, and creating a new benchmark for quality, excellence, safety and responsibility in Africa’s downstream business marketplace.
Africa’s population is expected to more than double from 1.3 billion (UN February 2019) to more than 2.6 billion by 2050; and 4.6 billion by 2100; by 2025, 1 in 5 people will come from Africa.
The average age of Africans today is 19 years old and Over 200 million Africans are aged between 15 and 24 years; expected to grow by 57% by 2030 to 321 million. Africa will have the largest working-age population of 1.1bn by 2034 – an asset in an ageing world with an average age still at 20 years old.
Africa’s urban population is to increase to 50% and then 60% in 2030s and 2050s respectively. Almost 200 million will move to cities in next decade. 75 cities accounted for 44% of total consumption in 2015.
Africa’s household consumption grew faster than GDP between 2010 and 2015. 500 million people will be in the broader middle class by 2025; optimistic, brand-aware; GDP per capita to increase 30% between 2010 and 2030.
Africa’s mobile subscription penetration averaged 72% in 2015. It’s
projected that there will be over 500 million smartphone connections by the end of 2017. This can unlock limitations of physical infrastructure across various industries.
TUF is committed to delivering value through engagements that solve real problems facing our partners across the continent – including those wishing to enter the African market.
TUF is at the forefront of industry change – on the ground with clients understanding industry dynamics as they unfold. We work with players throughout all aspects of the industry including business leaders, local community leaders, Chiefs, Kings and Queens of Tribes, regulators, governments and more.
keeping an ear to the ground on sector developments at all times, enabling us to respond to challenges with realistic and tailored solutions
Tapping a resource base of industry- dedicated professionals located in strategic business sectors worldwide
Delivering a single, consistent TUF global quality standard, providing you with essential local market insight together with worldwide professionalism and diligence
Working with you and listening to your needs in order to co-create a solution that is going to transcend the life of our engagement together.
Earning your trust through our best-in- class independence standards and genuine interactions
Africa is changing faster and more profoundly than ever before. These changes are driven by growth, by social, political and demographic factors, and by a collective ambition to realize the talents and abilities of an extraordinary continent and its people.
TUF is privileged to be playing a part in fueling that growth. We are in Africa for the long term. We will continue working to partner with companies, communities, governments to invest in the people.
We will stand by our vision – To create Africa’s most respected business. We will always work with and for local people and communities to share the rewards of our success.
We will stay true to our values – honest, integrity and respect for people and the environment. By doing business the right way, we will succeed, grow and see our vision become a reality of which we can be truly proud.
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